Conceptual principles of effective labor motivation as a premise of competitive functioning of agricultural enterprises

Purpose – Labor motivation plays a significant role in the successful development of an agricultural enterprise, because only creative workers who display initiative will be able to make the business entity effective and competitive in the market environment. Research method – This caused the need to conduct an in-depth study of theoretical and methodological foundations of intensification of labor motivation of employees in agricultural enterprises as prerequisites for their competitive functioning. In the course of researching this issue, the authors of the article proposed a methodological approach, which envisages determining the productivity of labor based on the indicator of gross output at the prices of the current year. Results – As a result, it was determined that the index of productivity in agricultural enterprises of the researched region is significantly higher than the similar figure of 2010 which was determined by the constant prices. At the same time, the correlation between the productivity growth rate and the wage in the period from 2016 to 2018 was respectively 1.031 – 1.269. Implications /originality /value – The article and methodical provisions on the balanced scorecard according to the balanced scorecard concept (BSC) are further developed, which enables an in-depth analysis of the impact of certain aspects of business entities on such indicators as productivity and production efficiency, level of competitiveness, etc.Oleksandr Yu. Yermakov: [email protected]; [email protected] I. Litvinov: [email protected] Yu. Yermakov - National University of Life and Environmental Sciences of UkraineVitaliy I. Litvinov - National University of Bioresources and Natural Resources of Ukraine Berezhany Agricultural InstituteAndriychuk V.G., 2013, Economy of enterprises of Agroindustrial complex: textbook, KNEU, Kyiv.Cheban A.A., 2015, An effective system of motivation of work as an element of increasing enterprise competitiveness, “Young scientist”, no. 11(26), pp. 104-108.Diyesperov V.S., 2012, Payment of agricultural labor, “Economika APK”, no. 9, pp. 76-83.Dyachenko N.K., Lapa V.O., 2016, Influence of motivational factors on productivity increase in agricultural enterprise, “Agrosvit”, no. 5, pp. 37-43.Hryshchenko V.F., Chernova M.S., 2011, Innovative approaches to improvement of the system of motivation of personnel of small enterprises of Ukraine in the modern conditions of economic activity, “Marketing and Management of Innovations”, vol. 2(1), pp. 103-112.Israilov Sh.Sh., 2013, Improving motivation to work as a condition of the effective operation of the enterprise, Autorefat, Moscow.Kosheliupov І.F., Kravchenko V.O., 2008, Socio-economic model of the mechanism of motivation of work of the managers of enterprises, ODEU, Odessa.Kramarenko, V.I., Kholoda, B.I., 2003, Upravlinnia personalom firmy. Personnel management of the firm, tutorial, TsUL, Kyiv.Niven P.R., 2004, Sbalitsivannaja a system of pozamateley: Shah for shag – maksimalnoe povyšenie efetivnosti and zakreplenie poluchennyh results, Balance Business Buchs, Dnepropetrovsk.Shevchuk V.R., 2009, Strategic management accounting: teach, Alerta, Kyiv.Shilnikova Z.N., 2015, Motivation of personnel as a complex effective functioning of domestic enterprises in modern business enterprises, “Scientific Issue of Kherson State University”, vol. 2(10), pp. 114-117.Statistical bulletin Number of employees, their working hours and remuneration 2016, 2017, Accountable for issue V.I. Savchuk, U.V. Kuzyshyn, Main statistical office in Ternopil region, Ternopil.Statistical bulletin Number of employees, their working hours and remuneration 2017, 2018, Accountable for issue O.V. Streltsova, T.P. Tkachuk, Main statistical office in Ternopil region, Ternopil.Statistical bulletin Number of employees, their working hours and remuneration 2018, 2019, Accountable for issue O.V. Streltsova, U.V. Kuzyshyn, Main statistical office in Ternopil region, Ternopil.Statistical yearbook Agriculture of Ukraine 2016, 2017, Accountable for issue O.M. Prokopenko, State Statistics Service of Ukraine, Kyiv.Statistical yearbook Agriculture of Ukraine 2017, 2018, Accountable for issue O.M. Prokopenko, State Statistics Service of Ukraine, Kyiv.Statistical yearbook Agriculture of Ukraine 2018, 2019, Accountable for issue O.M. Prokopenko, State Statistics Service of Ukraine, Kyiv.Vantukh V., 2008, Motivation mechanism of entrepreneurship of APK in market economy. Visnyk of Lviv University, “Economics”, iss. 40, pp. 56-60.Yermakov О.Yu., Lychuk L.I., 2018, Formation and use of labor potential of agricultural enterprises, KOMPRINT, Kyiv.Zakharchin G.M., Lubomudrova N.P., 2011, Conceptual approaches to formation of motivational policy of personnel in modern conditions, “Bulletin of Lviv Polytechnic National University”, no. 698, pp. 163-169.2(100)9310